The other day, someone told me he was looking to invest in some “Olympics stocks” - companies that hold contracts for the 2012 Olympics. Too late! The market has priced it all in, already!
Last month, I was talking to a client who ran one of our Scimitar new product development programmes 20 years ago. He told me that all 20 of the ventures that came from the programme had now been launched – the last one just recently, by a competitor! They had decided not to launch this venture some years ago. Too early!
Timing is critical in the innovation process. Right now, the smart companies are already working on the innovations that their markets will need when the recovery is in full swing.
Are you also getting ahead of the game or are you waiting for the economy to recovery and then starting to move?
Of course, you do need to be brave to invest ahead of demand, so to reduce risk, why not use a proven, guaranteed process to help you find your next generation of new products or services: The Scimitar Programme.
We are already talking to clients about programmes for 2011 and would love to include you in our schedule. Give us a call or reply to this email and let us help you get ahead of the competition and be ready for whatever your markets demand next year.
We look forward to hearing from you.
|