About Us

Sword IBIS Ltd. is an independent business, which helps companies to grow through creativity and innovation. We train people in how to think creatively and how to innovate effectively.  We show people how to use these skills to improve business performance in a wide range of issues such as new product development, performance improvement, overcoming mind-sets, teamwork and communication.

Our work is based on the Sword Innovation System.  Sword is a proven system for new wealth creation; it consists of a series of programmes that have been customised to suit different client types and needs.

Our programmes are built on a series of principles:

• Systematic:  our programmes are systematic and leave nothing to chance.  Outcomes are predictable and cost effective.
• Creative:  in all our programmes we train people how to think creatively to unlock new and innovative ways forward.  This training is based on the Effective Intelligence work developed by Jerry Rhodes.  There is nothing mysterious about creativity: it can be taught and learnt.
• Experiential: people learn best through doing, so we show you how the process works by taking you through it. You get not only a portfolio of innovative new opportunities, but also a team trained to re-run the process so that your organisation can innovate continuously.
• Multi-disciplined:  creativity and innovation need the skills and experience of all the major business disciplines. We work with a team of your people from across each of the main functions. This keeps your ventures balanced and avoids the "not invented here" syndrome.
• Multi-dimensional business modelling: at each stage of the process your team will build a multi-dimensional model of your business. This defines your strengths and sets up an integrative search area for new opportunities. In this way you can be sure that you have the ability to turn your ideas portfolios into profitable new business.
• The numbers game: Innovation is a numbers game and follows the laws of probability. If you only have a few ideas, then your chances of success are low. We deliberately generate large numbers of new business concepts with clients and thereby ensure the luxury of choice.

Over the last 25 years, we have worked with over 2,000 clients. These range from some of the world’s largest companies through a large number of quoted and private companies right down to small companies and individuals.  Over 20,000 managers have now been trained to use the SWORD system in their own businesses.

We currently work in Europe, America and Asia and have a team of consultants and licencees trained to deliver our programmes in each of these regions.